Genbridge Capital

Our latest news

GenBridge’s Victor Zhang: To understand consumer, start by understanding retail
GB Insights/2025-06-10

GenBridge’s Victor Zhang: To understand consumer, start by understanding retail

GenBridge’s Victor Zhang: Brands and channels should think buyer-first in era of saturation
GB Insights/2025-05-19

GenBridge’s Victor Zhang: Brands and channels should think buyer-first in era of saturation

Is the boom-and-bust cycle inevitable in the outdoor industry?
GB Insights/2025-05-09

Is the boom-and-bust cycle inevitable in the outdoor industry?

Latest Lessons from Japan: If scale stops winning, what still drives retail success?
GB Insights/2025-04-23

Latest Lessons from Japan: If scale stops winning, what still drives retail success?

GenBridge’s Robert Chang on China’s Consumer Innovation: A current yet to break
GB Insights/2025-03-13

GenBridge’s Robert Chang on China’s Consumer Innovation: A current yet to break

2024 Research Summary: Have we truly unlocked the consumer mind?
GB Insights/2025-01-08

2024 Research Summary: Have we truly unlocked the consumer mind?